The Power Pose and Why it Matters.

The Power Pose: Because Apparently Your Spine Can Negotiate Too

There comes a time in every executive’s life when they must face the ultimate test of leadership: standing in front of a camera pretending to be comfortable. Well, if you know the right way to stand, you actually WILL be comfortable.

Popularized by TED Talks and posture-optimizing consultants, the power pose is the executive's version of war paint. Hands clasped confidently at the waist? You’re trustworthy. Arms crossed? You’re decisive. Sitting forward, elbows on knees, looking directly at the camera like you’re about to rewrite market reality? You’re probably on a venture capital website already.

Kendo Brown Photography and Executive Photography LA know this. We’ve studied the subtle lexicon of executive body language extensively, and will direct you towards poses that work because we know the stakes, and we know how important body language is in conveying confidence and leadership:

Kendo Brown actually brings reference for you, so you’re not just getting direction, but seeing the goals in advance so they make sence.

And just like that, your posture becomes part of your personal brand architecture and your physical presence in photos carries weight, or lightness, or whatever is true to your brand. The pose becomes a proxy for your gravitas or your approachability. In short, your pose is your posture, not just literally but figuratively as well.

So the next time someone points a lens at you and says “look powerful,” tell them that you shot with Kendo Brown photography and he SHOWED you how to look powerful. r